NBC/Universal shows their spiteful side
May 6, 2008 – 10:38 am
According to PC World this morning, NBC/Universal has moved to the Zune platform after abandoning Apple’s iTunes Store, the most successful online digital retailer in the world.
I generally don’t post profanity on here, but WTF?
I just don’t get it. Not only is the Zune a complete joke (it doesn’t even have a clock), but it’s selling very poorly compared to the iPod. It gets lukewarm reviews, and the Zune Marketplace software is one of the worst pieces of junk I’ve ever used.
Another point I don’t understand is that NBC/U went from a dual-OS platform (Mac/Windows via iTunes) to a single-OS platform on Windows. With Apple gaining marketshare lately, it seems like a poor decision to pidgeonhole yourself with one OS, even if Windows is #1.
NBC/U also claimed that they wanted Apple to charge $4.99 for each of their episodes and Apple refused to budge from the $1.99 price. Well, the episodes are now $1.99 on the Zune Marketplace which says to me that Microsoft is giving NBC/U much more of a profit just to say that they have exclusive content from NBC/U. I wonder if Microsoft is making any money off this at all.
A few months back, NBC/Universal pulled their catalog from the iTunes Store, claiming that Apple wanted too much of a percentage of the sales of their TV shows and movies. That in itself was an odd move because there was nowhere else to go. I figured that NBC/U would be happy that people were spending money instead of pirating their content. Last year, nobody took the Zune Marketplace seriously, and today, people still don’t.
I don’t see how this is a win/win for both Microsoft and NBC/U. Something tells me that this is a rather lopsided deal, and it smells of someone at NBC/U doing it out of pure spite. If that’s true, it’s the customers that suffer. Does NBC/U seriously think that their content is going to move Zunes? iPods are a phenomenon and both Microsoft and NBC/U are daft if they think this partnership is going to help in the slightest.
Two perfect examples are Rez for the Playstation 2, and Tetris for the Nintendo DS. I preordered Rez thinking nothing of it. A few months later I found that not many copies of the game were shipped and it got amazing reviews. The consequences were that the game was going for over $100 on eBay at the time. The same goes for Tetris for the DS. I believe that game was discontinued and started commanding silly money on eBay as well.
A game I regretted not preordering was the collector’s edition of World Of Warcraft in 2004. Since I was such an Everquest junkie I didn’t think I’d be playing WoW at all. Come February 2005, I had to pay $175 for my copy of it.

A week ago, Apple introduced the iPhone SDK to us mere mortals. It was a wonderful gesture by Apple to allow us to write apps for one of the best phones ever made. However, the SDK’s limitations and other issues are killing my enthusiasm for developing for it.
Back in March of 2007, Ren and I were filmed for the documentary “Second Skin”. It’s been along time, but the guys at Pure West Docs finally got the trailer together. It looks better than I expected it to, and I can’t wait to see it.